User focused Email Design.

Email sits at the intersection of data and creativity, perhaps more than any other channel. It is a business where decisions are driven by technology and analytics, yet it is all too easy to forget that the most important piece of the puzzle — the recipient — is a human being.

We think that the most effective work happens when an engaging message is informed by smart use of data, supported with a visual design and robust codebase that gets the best out of the channel.

So that's what we do.

Our Creative Process

Creative Strategy

All good projects begin with pen and paper. We start by learning about our clients' business, establishing the challenges and start formulating the message.

Design

Then we mix key elements of marketing and screen design to craft an email campaign that works. We look at the user and business needs, and formulate a content hierarchy — and only then do we start work on the visual design.

HTML Development

Once the message and design layout are finalised, we build the campaign with HTML that works for email, thoroughly testing in live devices and browsers.

Results & Feedback

Then once the campaign's out there, we take a look at how the audience reacts and take learnings for next time around.

The Long List

Some clients come to us for full creative service, others work with us for specific parts of the process. Here's a full list of our services:

Creative Reviews

Reviews and creative direction for your internal design teams.

Competitor Reviews

An overview of your competitors and their creative strengths and weaknesses.

Design Systems

Translating brand or web guidelines for the email channel.

Master Brand Templates

Use a self service email tool? we can design a master template for ongoing use.

Email Design

Design and creative messaging for the email channel.

HTML Builds

Bulletproof HTML builds that work across the board.

Mobile Friendly HTML

Responsive and mobile friendly HTML code, optimised for the small screen.

Multiple Versions

Producing multiple version & language iterations of your campaigns.

Web Pages

Landing pages, sign up forms & preference centres.

Banners

Digital ads that help support your email campaigns.

Email Design Training

Learn how to design for the channel.

HTML Coding Training

Hands on HTML coding workshops.