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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

Making video work in email

This is the second part of our blogs on using video in email - checkout 'why you should use video in email marketing' for all the marketing info. But if you’re looking for code ...

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Making video work in email

This is the second part of our blogs on using video in email - checkout 'why you should use video in email marketing' for all the marketing info. But ...

Marketing
,
Code

How did we do it? Video in email special

Video in email - how did we do it? For this special Email Weekly, we wanted to bring together some techniques that I had been playing with over the ...

Marketing
,
Code

Video in email

We have long been passionate about creating the best experience in email for your recipients and for years video has not been something that was ...

Marketing

Why RCS is finally viable for mobile messaging in the US

For years, Rich Communication Services (RCS) was the channel everyone in the US talked about, but very few could use it at any real scale. Now it ...

Marketing

Creative of the Month: June 2026

June delivered World Cups, Prime Day provocation, and a summer's worth of creative worth talking about. Here's what caught our eyes this month.

Design
,
Code

Salesforce Connections 2026

It’s been a couple of weeks since I got the chance to go to Salesforce Connections in Chicago. I’m a bit of a thinker and definitely more of an ...

Marketing

How Nordic Game showed us the games industry needs email

The overarching narrative across the five stages at Nordic Game was crystal clear: we are navigating a massive industry transition.

Marketing

The psychology of the inbox: designing emails for tired brains

I am currently heading back to London on the Eurostar after attending the Email Marketing Automation Summit at the Circa in Amsterdam – where the ...