Jules Foreman Vause
Copywriter
15 May 2023
If making your content accessible is new to you, don’t worry - you don’t have to do it alone! We’ve compiled a list of our favourite tools and sites that will guide you on your journey to accessibility.
WebAIM exists to expand the potential of the web for people with disabilities by helping individuals and organisations create accessible content. Their services include training, tech assistance, site evaluation and reporting, amongst others. There are also handy resources and free tools to use for checking accessibility. We love the colour contrast checker, but there are plenty more to explore.
On the topic of colour contrast, if it’s a quick check that’s needed then here’s another great site dedicated to just that. There’s also a tool for checking typeface. There’s a tool for designers called Cards for Humanity, which is as fun as it is useful! It helps create inclusive design via its interactive ‘game’, which deals two cards: a person and a trait. The scenario that’s dealt can be used to test a product, service or concept from a different perspective. Swap out individual cards or deal again to get a new random scenario.
Bionic Reading is a solution that revises texts so that the most concise parts of words are highlighted. This guides the eye over the text and the brain remembers previously learned words more quickly. It supports the reading flow and helps increase the volume of text absorbed. Organisations can provide the method in their products, and the tool is also available for individuals to transform a text they need to read more easily.
When it comes to copy, a great way to check the readability of content is with the Hemingway App. The free-to-use tool assesses your text and highlights areas that may need revising so it’s easier to read.
Carry out accessibility testing of a website or app with UserTesting, a service that connects organisations with assistive technology users to test their content. The video-first platform allows you to see and hear the experiences of real people as they engage with your products, designs, apps, processes, concepts, or brands.
For email checks, use the accessibility evaluation tool by accessible-email.org. Aimed at email marketing professionals and industry developers, it analyses sent campaigns to give their creators an overview of their current level and possible improvements. There’s also an editing tool for improving HTML code.
ACTF aDesigner is a disability simulator that evaluates how well website text and content work with voice browsers and screen readers, to help identify areas of improvement. It’s a useful tool for testing the accessibility and usability of webpages for low-vision and blind people.
Are there any must-have tools you think we’ve missed? Let us know, we’re always up for expanding our insight! At ActionRocket we can help you to understand more about accessibility and how it affects your email audience. Our aim is to get every brand to be creating emails with accessibility in mind. If you think your emails could be more accessible we’d love to help, get in touch with us at hello@actionrocket.co.