Possibly the most crucial time period for you to impress your subscribers, the welcome series.

It's best to make an effort than rock up under dressed designed right? Boden's welcome series really grabbed me, not only with their pattern/colour contrast but with their ongoing relationship theme and the thought that seems to have gone into the user experience.

The copy also gives the brand a personal feel without being over the top, including a nice mix of informational & marketing content.

It's interesting to see video in a welcome series that is also seasonal.

Top points for innovation, branding, message and imagery.

Same day Subject line: Thanks for making the first move... 3 days after sign-up Subject line:

Fancy finding out more? 7 days after sign-up Subject line:

Can we be your new FWSB? 5 weeks after sign-up Subject line:

What happens next? Click for video in email