Top Designs for July

Top Designs for July

Top Designs for July

Bex Osborn

Marketing Strategist

28 Jul 2020

This months email round-up includes chips, chicken, and a staycation (what a trio!).

We’ve seen some great use of personalisation and value added content, keeping our inboxes brimming with good emails! 1.

Really Good Emails SL: You are all that. Chosen for: Personalisation.

The team at RGE are known for their clever use of Nifty images within their emails.

Pulling in user data to personalise images, in this case baked beans chips… interesting! 2.

KFC SL:

How well do you know KFC bex? Try and solve our Emoji quiz! Chosen for:

Content.

KFC planned this content around ‘World Emoji Day’.

Taking an event like this to influence your emails can be a great way of keeping the content relevant and fresh.

This quiz is a nice way to get subscribers attention and scroll down the email to reveal the answers.

3. Papergang SL:

🐟 August's Box is Available to Buy Now! 🐟 Chosen for:

Brand collaboration.

This is a nice example of how two brands can showcase their collaboration within the email channel.

The clean hero animation makes it obvious what the product theme is and the mobile first design makes the email easy to navigate with clear CTA’s.

4. My Fonts SL: Master Template Chosen for: Hero design.

This email starts with an eye catching full width hero, making it feel like you’re actually on their website.

A great way of showcasing brand identity and replicating a design their customers will be familiar with.

5. Surfdome SL: Plastic-Free July Chosen for: Value added content.

This design is a great example of how a brand can use topical content to engage, inform, and sell to their customers.

The email is quite heavy with information but everything is themed well.

Keeping it all relevant to the reader and leading into a secondary sell on their recycled products works nicely.

6. Adobe Creative Cloud SL:

Got 60 seconds for some wizardry? Chosen for:

Helpful content.

A great use of animation here, and a clever way to demonstrate how to use Adobe programmes and tools.

A visual step by step guide can be much more effective than trying to explain through the use of copy.

7. Boden SL:

Need some staycation inspiration? Chosen for:

Photography.

This email really caught my attention in the inbox through its beautiful choice of imagery.

The email is themed around GB Olympic athlete Michelle Griffith-Robinson, and the photographs work nicely alongside the pulled out quotes and use of white space.

Any you’ve loved that we’ve missed? Let us know on Instagram or Twitter .

Bex Highfield Marketing manager

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Let’s

create

together

Got a project or want to know more about what we do? Drop us a message here, and we'll get back to you.