This month it’s all sunshine and rainbows! But actually…it’s not just that. Because since June is Pride Month, we were on the lookout for emails that do the LGBTQIA+ community proud. June is also the start of summer, so you’ll notice that theme beaming in too. So grab an icy beverage and enjoy!

1. Coach

SL: Give back (on us) this Pride Month.

Chosen for: Interactivity and Copy

An email promoting their inspiring ‘Insiders Give Back’ campaign, with encouragement to consider LGBTQ charities during Pride Month.With the retro design that complements Coach’s featured products alongside gorgeous and inclusive campaign imagery, the email succeeds in making you want to become part of the brand’s Give Back initiative, as well as being a total treat for the eyes.

2. Waitrose

SL: Get ready to celebrate Pride! 🌈

Chosen for: Design and Interactivity

The beautiful Pride-themed design really stood out to us. Clearly signposted modules use the rainbow banners to split up the content, which - along with rainbow lettering in the headers - is a nice inclusion of the Pride flag without being too over-the-top. The copy explains Waitrose’s past and present ‘Pride in the Partnership’ work, which is a lovely touch that contributes towards authentic messaging rather than it seeming like simply box-ticking.

3. Black Lines

SL: The BL Picnic Guide.

Chosen for: Content and Design

Black Lines have gone to town (or the park) with the summer theme, focusing on stylish and sumptuous picnics. Of course, we all know picnics don’t really look like this - it’s more blankets flipping in the wind than crisp tablecloths, more paper cups and tupperware than glasses and crockery. But that doesn’t mean we don’t want to give these dream scenes a go! And their well-written descriptions make each product sound idyllic for your picnic. Great work.

4. Glossier

SL: You Look Good.

Chosen for: Design and Content

Glossier’s ‘people-first’ You Look Good campaign has the lovely premise of being confident in your own skin. As part of this, they’ve included quotes from their customers gathered via social media - a great example of utilising cross-channel marketing alongside UGC (user generated content) to add value and build trust with their community.

5. Nobody's Child

SL: Sunshine & citrus shades 🍊

Chosen for: Content

Welcome to summer in an email! The sunshine hues throughout are delightful, in both the imagery and the featured products. We also love the copy - despite the fact there’s hardly any, the cleverly written phrases and words complement the theme beautifully and hit the mark in terms of making Nobody’s Child’s products attractive to their audience.