Giving Tuesday is a global day of charity, designed to encourage generosity right after the consumer-heavy holidays of Black Friday and Cyber Monday. For brands and organisations alike, it’s a chance to rally their communities, raise funds, and drive action for important movements. 

At ActionRocket, we’re passionate about supporting meaningful causes all year round, including through our sponsored volunteering programme. This programme encourages members of our team to get involved in local charity projects and create positive, lasting impacts in the communities around us.

We’ve rounded up five of the best emails that lit up our inbox this Giving Tuesday – each bringing something different to the table, but all proving how email can be a force for good!

1. Juliet

SL: Our way of saying thank you…

Juliet nailed Giving Tuesday by transforming sustainability into a lifestyle choice. By tying purchases to a broader mission, they remind customers that every sip can help protect the planet. The email’s stunning visuals – featuring recyclable packaging and lush al fresco shots – complement the sophisticated yet accessible tone of their copy. Phrases like “sipping with less glass and more class” encapsulate their brand voice perfectly, while the highlighted stats about lower carbon emissions and reforestation projects ground the messaging in tangible results.

2. Movember

SL: Get ready for GivingTuesday

Movember might officially have been over for 2024, but this email shows how they cleverly use Giving Tuesday to keep the momentum (and donations) rolling. The copy is typically subtle, fun, and packed with personality. Puns such as “Mo Money for Your Mo Space” and quips like “don’t dawdle, you handsome devil” keep the tone lighthearted while still driving home the importance of supporting men’s health. What really makes this email work is the partnership with L’Oréal Men Expert, offering matched donations of £20+. It’s a collaboration that feels perfectly aligned with the brand and gives supporters an extra nudge to hit the “donate” button without hesitation.

This Movember at ActionRocket, we were proud to raise £2126 and crush our walking goal (and then some!) while growing a few epic tashes. Thank you for your support!

3. Oliver Bonas

SL: Supporting our charity partner, Bloody Good Period

Oliver Bonas’ collaboration with Bloody Good Period isn’t just a seasonal highlight – it’s a long-term commitment, with donations totalling an impressive £101,529 in 2023 alone. That fact makes this email’s clean and playful design even more palatable, with iconography that mirrors the cause and reinforces the message. Alongside the pledge to extend the partnership until 2025, the inclusion of charity-linked products encourages customers to shop for good, with proceeds from every purchase going to the cause. This is a perfect example of how to pair a corporate-charity partnership with purpose and impact. 

4. Patagonia

SL: Make a difference in Alaska

Here, Patagonia captures the balance of urgency and hope, using powerful storytelling, evocative imagery, and a focused ask to rally their community toward meaningful action. Featuring lush bold fonts, stunning visuals of Alaska, and actionable CTAs like ‘Act Now’ and ‘Donate’, the email inspires both connection and trust. The option to give on behalf of someone else cleverly ties generosity into the season of gifting, while the spotlight on their climate-focused partners adds depth and accountability to the campaign. Finally, the “Earth is now our only shareholder footer.” reinforces that this isn’t a performative one-off email – it’s a true reflection of Patagonia’s brand values and mission.

5. Who Gives A Crap

SL: Probably the most important email we've sent

The magic of this email lies in how it contains both Who Gives A Crap’s signature tone as well as incredible, tangible results. Throughout, they reel off figures like 845,408 lives impacted and £9,825,422 raised, proving they can keep it fun because they’re genuinely doing good – and making the charm of a CTA like “Holy cow! Tell me more.” feel completely justified. The hand-scribbled fonts, postage stamps, and heartfelt letter from co-founder Simon instantly create a sense of warmth and gratitude. We also loved the way this email shines a spotlight on their charity partners, giving a face to the projects supported and showing exactly where the money is going.

At ActionRocket, everything we do is fuelled by our values of being Connected, Trusted, Inspired and Kind. Get in touch and find out how we can collaborate to develop CRM strategies that do good-in every way.