December is always a prime time for brands to connect with their audiences. From heartwarming storytelling to dazzling design to sheer festive cheer, we’ve wrapped up the year with the top 5 email campaigns that truly shine🎄

1. Dior

SL: The Perfect Gift from Dior

Chosen for: Animated and interactive design

This email from Dior is nothing short of luxurious. It delivers an immersive experience through stunning animation and interactive elements. The “Cabinet de Curiosités” theme draws readers into a magical world, showcasing their products as dream gifts for the season. It’s an elegant blend of visuals and engagement​.

2. Tony's Chocolonely

SL: PSA: it’s ChocoloneLy (not Chocoloney) 👀🍫

Chosen for: Multi-channel integration and brand awareness

Tony’s Chocolonely strikes again. This time, with a clever campaign that spans email, Instagram, and TikTok, the brand uses a common mispronunciation of its name as a hook to boost awareness and explain its mission to make chocolate 100% slave-free. By turning a simple misconception into a storytelling opportunity, Tony’s highlights its values in an engaging way. The email complements this with bold visuals, playful copy, and a clear message that leaves readers entertained, educated, and inspired to support the cause.

3. Plank Hardware

SL: Spruce up your spare room 💐

Chosen for: Topical storytelling

This email by Plank Hardware is a perfect example of blending festive charm with a message of practicality. Highlighting the need for holiday-ready homes, it gently nudges readers toward preparing for festive visitors in a visually stunning way. With carefully chosen imagery and unique messaging, it’s an ideal campaign for this time of year.

4. Tracksmith

SL: Introducing the 2025 NDO Calendar

Chosen for: Engaging visuals and storytelling

Tracksmith’s email is a masterclass in storytelling, tapping into themes of preparation and perseverance for the year ahead. The hero GIF is subtle yet impactful, catching the reader’s eye without overwhelming the message. It perfectly aligns with the brand’s athletic and community-driven ethos.

5. Salomon

SL: A holiday note

Chosen for: Authenticity

Rather than promoting products, Salomon takes a heartfelt approach with this email. Wishing its audience a joyful holiday season, the brand emphasises warmth and connection. This simple yet sincere message, paired with a cosy winter image, is a refreshing reminder of the season’s spirit.

Feeling inspired?

Whether you’re looking to elevate your email design and interactivity, refine your messaging, or implement innovative strategies, our team of elves can help you craft campaigns that shine even brighter than the tinsel on your tree. Get in touch and let’s make your emails the highlight of 2025!