Ciaran Macdonald
Junior Copywriter
30 Sept 2024
The clocks have gone back, the air’s getting colder, and brat summer feels like a mere speck in the rearview mirror. But despair not, we’ve got five CRM bangers to light up your autumn. Get ready for inspiring stories, hypnotising visuals, and all sorts of festive fun.
1. Ancient + Brave
SL: Subscribe and embrace the power of consistency
Chosen for: Copy and design
We’re kicking off this month with an email that knows what it wants to do and gets to the point. That’s thanks to a blend of appealing visuals, powerful UGC, and confident, straightforward copy. The animated hero and icons blocks are simple touches but they really go a long way in telling Ancient + Brave’s story and making their subscription service seem appealing.
2. Karma Drinks UK Limited
SL: We're in it for the girls ❤️
Chosen for: Content
Did you know October 11th was International Day of the Girl? Karma Drinks took this opportunity to tell inspiring stories of how their revenue donations have supported girls and women in the communities that grow their cola nuts. Karma’s signature design is present and striking as ever, with a punchy GIF to highlight the impact of their charity work. We salute their authenticity.
3. Eleanor Bowmer
SL: Christmas is coming 🎅🏻🎄⏰
Chosen for: Design
We don’t mean to alarm you, but Christmas is around the corner. With this teaser email, Eleanor Bowmer are setting out their stall early and letting us know that this festive season is gonna be fun, fun, fun. And with such infectiously jolly copy and animated illustrations that showcase the products, who could disagree?
4. Stanley
SL: Something Spooky is Coming Soon
Chosen for: Themed content and design
Stanley already have most of our team in a chokehold with their wildly popular tumblers. And they’re continuing their recent hot streak with this wickedly on-trend Halloween email. The copy pops just as hard as the bold green and black colour palette, and we can’t stop watching that glow-in-the-dark animation. Boo-tiful.
5. McDonald's
SL: It’s about to get SpoOoOoky! 🧟
Chosen for: Themed content and design
This Halloween email from McDonald’s is scarily captivating. You’ve got bold product imagery, festive motifs, and stand-out CTAs, all pulling together in a cascading design you can’t help but scroll through.
Our expertise in CRM and email marketing delivers the whole package: slick strategy, creative copy, dynamic design and clever code. Achieve results like the above gorgeous emails by contacting us today!