Update - you might want to be in the Promotions tab after all - here's why .

A popular topic amongst marketers at the moment is the most recent curveball from Google:

Gmail tabs.

It is still early days and it will be interesting to see what the long-term effects will be for email marketers.For brands that already have a loyal audience of openers and converters, I can imagine it won't be too hard for them to compete in the promotional tab or even be moved over to join the primary, personal emails of their users.

So which brands are trying their luck? Take a look at some of the examples we've seen of brand responses - and remember, if you don't ask, you don't get...

Kate Spade Saturday Mr Porter The Outnet More examples below from Jordie van Rijn Gilt Hanes