Crafting a Luxurious Onboarding Email Journey
The CRM team at Belmond approached us to create a new onboarding and welcome email journey for their website’s new account section, introducing customers to their world of luxury travel experiences.
Problem
Belmond needed a captivating onboarding and welcome email journey to align with the launch of a new account section on their website. The goal was to immerse new customers in the luxurious travel experiences that Belmond offers.
Strategy
We designed an onboarding journey that sparked wonder and inspired customers to explore Belmond's offerings. Each email incorporated individual modules that were built into a reusable Email Design System.
This system set the standards for all future email creatives for Belmond, providing reusable HTML components along with guidelines on their usage. This empowered different teams to effortlessly create high-quality, on-brand emails.
The Email Design System served as a template for the welcome program, with the flexibility to add more modules as needed for future email programs. This provided a solid foundation for Belmond to send better emails consistently.
Results
The Email Design System enabled Belmond to quickly and easily launch their new email program, ensuring a consistent look and feel across all emails, including headers, footers, and branding. This master template allowed the team to create shorter emails efficiently for future programs, saving resources and time.
Client Testimonial
Thank you very much for the efforts and fantastic work that went into working on our Onboarding email series. We received great internal feedback and everyone we have shown the designs to is very happy with them. — Kim, Guest Engagement & Loyalty Director, Belmond
