A Social Media Overhaul
A comprehensive social media overhaul for Skylight achieved a significant boost in engagement and brand visibility, effectively redefining the brand's online identity and aligning content with audience needs.
Problem
Skylight’s previous social media strategies had failed to engage followers and enhance brand visibility. After successful CRM collaborations with ActionRocket, we were tasked with redefining Skylight’s social media approach to better reflect the brand’s identity and effectively engage their audience.
Strategy
We started with a detailed social media audit and competitor analysis to understand audience preferences and past content performance. A flexible content calendar was developed, aligning with Skylight’s broader initiatives and incorporating a unified visual branding strategy. This approach emphasised purpose-driven content that reflected Skylight’s identity and values.
Results
In just two months, Skylight saw a 5% increase in followers, a 274% rise in impressions, and a 429% boost in account reach. Continuous audience analysis allows us to adjust the strategy for ongoing improvement.
Client Testimonial
ActionRocket’s social media strategy transformed our approach. They understood our audience and crafted content that resonated, helping us define a clear social identity. The results have been remarkable, and we look forward to further collaboration. — Matthew Carlson, Vice President of Digital Strategy, Radiant/Skylight
